Andina Bottling Company Case Essay -- Business Cola Products Latin Ame

Andina Bottling Company Case Andina is a major distributor of Coca-Cola products in Latin America. The market for finespun drinks is really competitive in Latin America. The dominate brands are non of necessity Coca-Cola or Pepsi brands. For a company to succeed in the distribution and manufacturing of soft drinks in Latin America, they need to be efficient. The plants need to consummation at capacity or close to it. The distribution also has to be logical. It is not worth it for them to sell to less populated mountain areas. The point of the stark naked system that Andina is introducing is going to make sales, distribution, and manufacturing easier. The triad countries are going to role their sayation with each other. Control panel and the rest of the system leave alone be successful if Andina fag move each country that they can trust it. Andina is doing a good job of trying to unite the three subsidiaries through Control Panel. For Andina to succeed in the bot tled drinks manufacturing and distribution business, they need to be the most efficient that they can be. There are many bottled drinks in Latin America. There are many knock-offs of Coca-Cola as well. Andina is facing a lot of competition. They need to make sure that they are selling to a queen-sizedr audience and not to a smaller one. There is no point in concentrating a large amount of your sales force out out on a mountain area or one that is administer out over some distance unless there is a large population that the drink is marketed to. If the mountain region makes up less than 5% of the companys sales, they should try to focus on a much populated area with more of a target market. In the case, it dialog about how this happened in Argentina. They had 25,000 clients that accounted for only 3% of their sales, (10). The distribution costs were fantastically high on these customers. The smaller clients were raising their distribution costs because delivering a case here an d a case there adds up. When it comes to manufacturing, the company take to make sure that they have enough outputs for the demand. Also the sales force require to target the correct market. If the sales force focuses on a market with low consumption, their sales are not going to be as good as a market with high consumption. With the performance of the new system and control panel, Andina is trying to bring their company together. T... ...elped solve.In order for Control Panel to work fully, Andina corporate needs to convince their Brazilian subsidiary that the Control Panel is here to serve well not hurt them. Also it seems like a case of the managers being triskaidekaphobic of losing their jobs to other managers such as one from Chile. The corporate headquarters needs to reassure them that Control Panel is not a way to set up the employee but there to help them do their job more in effect and efficiently. Maybe a training session with the employees could help boas t their federal agency in the system. For the managers in Brazil, they could hold like a managers retreat and inform them of how useful the whole system and it components are. They could also try to reassure them that they exit not be losing their jobs because of the implementation of the new system.Andina is making a very(prenominal) good effort to combine their company. They seem to be willing to work with each subsidiary to try and make the manufacturing and distribution processes easier. They need to report to take the path they are currently on. They also need to bread and butter reassuring their subsidiaries that this new system and all it components are there to help not destroy.